Paid. Earned. Shared. Owned. The 4 media types and why you need them.
When we talk about public relations, we cannot ignore that it has evolved and morphed over the years. As someone who has worn a lot of hats in the PR world, I finally found a great explanation for what the modern PR pro does to help their clients. ⠀ ⠀ Enter…Spin Sucks and Gini Dietrich.…