You say you love your fans, your customers, and your audience — but do you really mean it? Yes, they give you time, money, and their attention, but do you really, really, really love them? If the answer is yes, then why are you holding back your love?
Sounds like the makings of a bad break up, huh? Yep. Public figures, CEOs, brands, and organizations are breaking hearts all over the place because they don’t understand that to build a relationship that lasts, authenticity and two-way communication is key.
So what does this mean? It means, you need to open up dialogue with your audience. Be authentic and honest, and show off your personality. There are people behind your brand, let’s see them! You and your brand has a voice, let’s hear it! Because when it comes down to it, you REALLY do love your fans, you just need to learn how to show it.
