When we talk about public relations, we cannot ignore that it has evolved and morphed over the years. As someone who has worn a lot of hats in the PR world, I finally found a great explanation for what the modern PR pro does to help their clients. ⠀
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Enter…Spin Sucks and Gini Dietrich. ⠀
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I read the blogs. ⠀
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I listened to the podcast. ⠀
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I followed and stalked the socials. ⠀
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I am a Spin Sucks fan. Here’s why…IT MAKES SENSE! You can’t do just one of these things. To be heard, to be successful, to drive sales, and create value — your plan needs these four types of media.⠀
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It boils down to this:⠀
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Paid: Sponsored Social Ads, Lead Generation, and more.⠀
Earned: Media, Influencer, Blogger, Investor Relations.⠀
Shared: Charity Tie-Ins, Community Service, Co-Branding⠀
Owned: Reviews, Webinars, User-Generated Content⠀
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These four types are the key elements to a total communications plan. ⠀
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Let me know if I can help you lay out a plan that is Spin Sucks-worthy.
