It’s almost Halloween, and we have the top three must-do items on your social media marketing to-do list to make your Facebook marketing a little less scary.
1. Use short sentences in your posts. Most online readers are skimmers. Keep it short, keep it simple.
2. Mix it up a bit. Nobody wants to see an endless timeline of corporate posts with the same images. Mix in a few videos, some IRL (In-Real-Life) photos, with a sprinkle of those great quotes you found on Pinterest.
3. End your posts with a Call to Action. A simple share of a dog or cat video is great, but most people want to know what you need them to do. Tell them!
